Opportunity calculator

Your numbers on bol.com, recalculated live

Change a parameter and the result updates instantly. Commission and shipping are based on the verified bol.com 2025 price list.

5
Advanced settings
33%

Unit economics (per unit)

Selling price
− VAT (21%)
− bol.com commission
− Shipping Parcel M · LVB
− COGS 33% of price
= Profit / unit  
Profit per unit is negative. Switching to LVB (cheaper shipping and a better Buy Box) or a higher selling price usually helps.
Annual revenue potential
GMV over 12 months (range)
Annual profit potential
Gross profit after fees and COGS

Lower bound = 10% of SKUs active, upper = theoretical market ceiling (100% TAM). Realistic reach over 12 months is usually 15–30%.

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